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Wednesday, November 16 • 3:00pm - 3:50pm
PANEL: Starting your first audio software company

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What’s the best direction for you? Building products for clients or for end users? Or both?
- Key legal issues to consider as you start out – equity, IP, trademarks, licenses – and protecting your investment (IP and anti-piracy)
- Where do you get the initial money from?
- What should you build for my first product?
- Open-source alternative models
- Building your brand and your client list
- Learning from your mistakes and overcoming obstacles
- Optimising your marketing, and leveraging the different platforms that are available
- Building your team and identifying skills gaps
- How to set your rates – making sure you offer value whilst still being able to make a living!
- How to win investment and funding as you start to scale up
- Maintaining a healthy work/life balance


avatar for Rebekah Wilson

Rebekah Wilson

CEO, Source Elements
Rebekah is the technical co-founder and CEO who co-created the entire suite of Source Elements software. With a degree in music composition and a lifetime of love for technology, Rebekah has focused her career as a composer, electronic music researcher, and software developer - with... Read More →
avatar for Heather Rafter

Heather Rafter

Co-founder & Principal, RafterMarsh
Heather Dembert Rafter has been providing legal and business development services to the audio, music technology, and digital media industries for over twenty-five years. As principal counsel at RafterMarsh US, she leads the RM team in providing sophisticated corporate and IP advice... Read More →
avatar for Adam Wilson

Adam Wilson

Software Developer, Code Garden
Adam is the founder and chief of Node Audio, where he supports clients and developers creating awesome audio software. Between managing teams, coding and growing his business, he also makes music, and is an advocate of microtonality. In 2022 he launched a plugin called Entonal Studio... Read More →
avatar for Christian Luther

Christian Luther

Founder, Playfair Audio
Christian is an audio DSP expert based in Hannover, Germany. In the past, he has worked in R&D with brands such as Access, Kemper Amps and Sennheiser. In 2022, Christian founded his one-person audio plugin company Playfair Audio.
avatar for Marius Metzger

Marius Metzger

Entrepeneur, CrispyTuner
My name is Marius, I'm 24 years old and have a passion for product design, leadership, and, of course, software development.After finishing school at 16 years of age, I got right into freelance software development, with Google as one of my first clients.In 2020, I released a pitch... Read More →

Wednesday November 16, 2022 3:00pm - 3:50pm GMT
1) Ctrl 10 South Pl, London EC2M 7EB, UK